Plus Pool is an initiative to build an eco-friendly community pool on the Hudson river that filters river water. The pool is shaped like a plus sign to symbolically accommodate users from all walks of life. Whether you're trying to get in a few laps, bringing the kids for swimming lessons or just cooling off with friends, +Pool is open to all during those hot NYC summers.
The inspiration phase of this project was gathered by analyzing the audience that will use the pool in NYC. The +Pool has dimensions that allow audiences of all ages and abilities to use the pool.The first step of the process was to develop a wordlist that was related to the information gathered from +Pool.
Developing a mood board allowed me to sketch out ideas based on geometric features of the pool. Through a series of sketches, I began to play around with negative space to construct a plus sign and incorporated a sans-serif typeface to design the wordmark in the middle the plus symbol.
Once the logo was finalized, the next step was to develop a landing page where users are able to find information about the proposed pool. The page also included links to social media and the +Pool Kickstarter page to help the organization raise funds.
The landing page is designed to be responsive to maximize audience engagement across desktop, tablet and mobile form factors.