Guachaut

Deliverables
Installation
Senior Thesis


Role
Designer

This work is a typographical representation of how Latinos in the U.S. use Spanglish to form their voice and express their bicultural self-identity.

Guachout is a combination of the English phrase “watch” with the linguistic cadence of the Spanish phrase “tener cuidado” (which means “be careful”).

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In thinking how to best represent bicultural identities, I started ideating the ways that bicultural individuals may both adapt to new cultures and preserve the culture they were raised in.

I selected piñatas as a representation of bicultural identities. Much like language hybridization, piñatas have been integrated and commoditized into American culture, but maintain a cultural connection to Mexico.

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